People
Put support closer to the sale.
$7.2MFirst-year incremental revenue
Challenge & action
Sales personnel encountered Salesforce processing roadblocks while attempting to close phone sales. Some transactions could proceed with administrative authorization, but delays put sales at risk. A dedicated team provided real-time assistance through chat while customers remained on the phone. In parallel, collaboration with the technology team addressed the underlying Salesforce process roadblocks.
Operating outputs & results
A dedicated real-time sales-support function generated $7.2 million in incremental revenue during its first year. Immediate assistance and longer-term process improvements connected frontline needs with technical action.
Transferable capabilities
Sales-support design, cross-functional collaboration, workflow improvement, business–technology coordination, and performance measurement.

